The Company, The Team

Amelia Dallis started 10blue as a production services company in 2001.  From her experience as a line producer she saw it not only as a way to maximize her clients’ dollar but also knew there isn’t creative out there that she and her team couldn’t elevate. 

Having partnered with William Rutherford White 10 years ago through a shared client, her vision of incomparable creative delivery has become even more realized.  10blue has developed into a complete creative solutions media company with broad experience in television, film, and commercials.  We assemble the most talented and well-suited talent from the industry’s creative pool and pride ourselves in execution and creative idea building.

 With extensive domestic US experience, 10blue can guide your production into the US region that will best serve your budget and location needs.  Through trusted global and national production partners they can, and have, found superior strategies to meet their client’s goals.

 From huge live action jobs, extensive art builds, stills, stunts or documentary styled shoots and interviews, 10blue is a complete creative solutions company with broad experience in television, print, film and commercials.  We believe that no matter what we are doing there is no compromise to bring cinematic quality story telling to all our projects.   

Executive Producer

As a published author, photographer, and award-winning filmmaker, Amelia has dedicated herself to storytelling in a variety of mediums. She has won both Bronze and Silver Lions at Cannes for advertising campaigns she produced, a VMA for Beyonce’s “Single Ladies” music video and the first indie feature film she made, “Justice”, had it’s world premiere at Tribeca Film Festival, competed in 20+ film festivals around the world after getting it “in the can” for a budget of $ 65,000.00.

Amelia has natural a bent toward adrenaline rushes and wild challenges, so she found a natural home in commercial and film production. She brings extensive domestic and international producing experience, a limber creativity and a high-end aesthetic to all her work.  And she loves every minute of it. 

Executive Producer

After a number of years producing live segments for ABC’s “Home Show and Fox’s “A Current Affair” Willam moved to Turner Broadcasting to oversee TBS’ On-Air promo department, both shooting and post-production.  There he produced campaigns promoting James Bond films series and developed the first ever television/web simulcast for a sweepstakes entitled “Crack the Code”.  He also launched the series “Dinner and a Movie” which was a huge success for Turner.

After that William moved out on his own and developed integrated marketing strategies that helped build the FX Networks promotions department from it’s inception.  Hitting the ground as an integrated marketing innovator, William has produced 70% of all FX broadcast promos from 2001 to today.

William is very adept at overseeing a project's and company’s brand strategy, consumer and trade marketing, on-air promotions and creative services. His duties also include creative development, integrating all types of programming, advertising and all digital content.  He most enjoys being part of the success of his clients by meeting new creative and production challenges at the highest level.